Chelsea owner Todd Boehly is hoping to have a deal wrapped up to sign Joao Felix on a permanent basis by the end of May after holding initial talks with Atletico Madrid over the last few weeks, according to reports. The Portuguese forward has settled into life in the Premier League since joining the Blues on loan until the end of the season back in January, which followed a falling-out with Atletico boss Diego Simeone earlier in the campaign.
Felix did not thrive immediately at Chelsea after being sent off on his Premier League debut against Fulham but has turned plenty of heads with his impressive performances for the Blues in recent weeks. He scored his first goal for the club against Everton on Saturday and produced an influential display in attack before his strong showing was ultimately overshadowed by Ellis Simms' late equaliser for the Toffees.
It seems as though Felix has already done enough to convince Graham Potter that he would be a great addition on a permanent deal at the end of the season, which has led Boehly to kickstart negotiations with Atletico ahead of the upcoming summer transfer window. Initial contact between the two clubs has already taken place, according to Relevo, although a firm agreement is yet to be reached in spite of an encouraging start to negotiations.
All things are reportedly pointing to a deal being struck between Chelsea and Atletico, with the eventual transfer fee expected to be in the region of around £88million as things stand. Boehly is said to be 'in love' with Felix as a player and his view is shared by Potter, who has selected him to start in each of Chelsea's last seven Premier League matches.
JUST IN: Liverpool given double transfer that transforms Reds into contenders
Felix himself is also believed to be happy in London and would have no qualms about staying at Stamford Bridge on a permanent basis, while he has also been left delighted with his reception in the dressing room since joining Chelsea two months ago. Further talks are thought to have been scheduled for April, with everything set to be wrapped up by the end of May at the latest.
It remains to be seen whether Felix will end up staying at Chelsea going into next season and beyond, although he recently hinted that his long-term future could depend on whether or not the Blues manage to seal Champions League qualification over the coming weeks.
"In terms of if I want to stay or not, I think the future, no-one knows,' said Felix earlier this month. "Now I am just focused on tomorrow's game. After that, we don't know what will happen, but I am happy here. The club is so big it's amazing, everyone behind the club is so good so yes, I am happy to be here.
"Playing in the Champions League is always different. It is the competition that everyone wants to play. We have a lot of games yet to try to reach the Champions League in the league. It is not over. Playing Champions League is [an] important decision but in the future, no-one knows so let's see what happens."
Want the latest Premier League news as we publish it on Express Sport? Join our Facebook group by clicking here.